50 Cent Announces “Money & Power” MTV Reality Series Debut

New York,

New York, NY (October 15, 2008) – 50 Cent (aka Curtis Jackson) was
the top earning rapper in 2007, earning an astonishing $150 million,
according to Forbes magazine. He parlayed a stake in Vitamin Water to a
9-figure payout and he continues to be the single savviest businessman
in the music game. As he puts it, “If I was just my image, I wouldn’t
have made this much money.” 50 Cent’s success is nothing less than the
American dream and this show is his coming out party as an inspiration
to a new generation of street-savvy entrepreneurs. His forthcoming
book, “The 50th Law,” co-authored with Robert Greene (”The 48 Laws of
Power”), will share the lessons he learned as a street hustler and how
those lessons allowed him to become the massive success he is today. In
“50 Cent: The Money and the Power,” hosted by and starring 50 Cent, he
will share these lessons with a lucky few. The winner, the young man or
woman whose ideas and drive make them worthy of 50’s support, receives
a $100,000 investment from 50 Cent himself. “50 Cent: “The Money and
the Power” will premiere on MTV on Thursday, November 6th at 10pm ET/PT.

“50 Cent: The Money and the Power” contestants worked together while
also living at “Camp Curtis,” a Brooklyn warehouse where they slept in
tents named after the five boroughs of New York City. The 14 wannabe
moguls, personally hand-picked by 50 Cent, compete in inventive
challenges that 50 Cent helped to create, while mastering the skills
that took the rapper from his hard-knock life to the top of corporate
America. Each week, 50 Cent will narrow down his search by testing the
candidates on the knowledge he has taught them while pushing them to
their limit. Viewers will be treated to special appearances by LL Cool
J, Aubrey O’Day of Danity Kane, Lloyd Banks and radio personality and
blogger Miss Info. And since no business mogul can work alone, 50 Cent
recruited his G-Unit label mate Tony Yayo to be his “Underboss” and
right hand man. Yayo kept contestants in line for 50 Cent throughout
series.

Ultimately, the last individual standing will, in 50’s eyes, possess
the strongest combination of business flair, strength, ambition, and
fearlessness to win the $100,000 and help achieve their dream and pave
the way to future mogul status. “50 Cent: The Money and the Power” was
mostly shot in New York City (in and around Brooklyn, Bronx, Queens,
etc…) and will have ten one hour episodes.

In addition to his record label, G-Unit Records, 50 Cent has enjoyed
enormous global success across a vast array of entrepreneurial
ventures, including videogames, books, clothing, footwear, beverages,
personal care products, automotive and more. 50 Cent is set to deliver
his fourth major label album, Before I Self Destruct
(Shady/Aftermath/Interscope), on December 9, 2008. Accompanying the
album is the gritty feature length film, Before I Self Destruct, which
50 Cent wrote, directed and starred in.

“50 Cent: The Money and the Power” is Executive Produced by 50 Cent.
Michael Hirschorn, Stella Stolper and Michael Bloom of Ish
Entertainment are Executive Producers. Sacha Jenkins and Gabe Alverez
are Co-Executive Producers. Chris Lighty and Laurie Dobbins of Violator
are Co-Executive Producers. Bruce Klassen is Supervising Producer. Tony
DiSanto, Liz Gateley and George McTeague are creative executives
overseeing project for MTV. “50 Cent: The Money and the Power” is
produced by MTV and Ish Entertainment.

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